Next.
I want to talk about who are the top five men who have influenced our industry segment the most, balanced with who was the best in this business, even if their industry influence was not as great.
This is a kind of stroll down memory lane for the old guys.
It will be a history lesson for you younger guys.
Of course, these are Peters opinions since I am new to this space.
Number One.
Bill Inmon.
I think it goes without saying that Bill Inmon is the most influential figure in the data warehousing area.
Bill came up with the idea of archiving data when most of us were struggling to simply record the data that was being generated via applications.
You have to remember how expensive disk and processing was for mainframe computers at the time.
When put in that context you realize what a breakthrough idea it was to archive that operational data.
It was such a radical idea that for many years people rejected the idea out of hand.
I would like to mention that Bill Inmon invented a new idea.
He did not take an existing idea and improve on it as Ralph did.
It is one thousand times harder to invent a new idea, that has never existed before, than to take an already existing idea and improve it.
At least one thousand times harder.
So, Bill has to go at the top of the list for inventing the idea of data warehousing in the first place.
Number Two.
Ralph Kimball.
Ralph is a personal friend of Peter’s and he has the greatest of respect for Ralph.
That said, Ralph was an engineer.
And what engineers do is take existing ideas and made them better.
That is the specialty of an engineer.
The first commercial multi-dimensional database was released by IRI Software, some time in the 70s.
They sold the Nielsen data using their software.
People in the marketing departments of massive retailers, and CPG companies, were using their software to improve the return on their marketing dollar investment.
Ralph moved from Xerox Parc to Metaphor Computer Systems, along with David Liddle, Don Massario and Charles Irby.
You can read about Metaphor Computer Systems on the button on the web page.
Metaphor Wiki
So, Ralph was far from “on his own” in getting started at Metaphor.
David Liddle and Charles Irby are very well known from their work at Xerox Parc.
Metaphor took aim at IRI and wanted to “eat their lunch”.
One of the questions was “what sort of database should we use”?
Ralph, and others, proposed that they should develop their own relational database.
This was based on the idea that relational databases will scale better, over time, than multi-dimensional databases.
The “star schema” was simply the relational implementation of the multi-dimensional models that were already in use and made popular by IRI.
Sure, it was a big step forward from a multi-dimensional database, but it was not the invention of something new.
The Metaphor item that was a new invention was the idea of the capsule.
Ralph left Metaphor after IBM became involved, and he went on to create a company called “Red Brick”, which was a dimensional model based database company.
The Metaphor experience created a whole series of people who went on to make their mark on the data warehousing industry.
Number Three.
Sean Kelly.
Sean Kelly is arguably the number three person who influenced the data warehousing industry.
He was younger and came after Bill Inmon and Ralph Kimball.
He wrote a series of books and created the “Data Warehouse Network”.
He pioneered the idea of “Vertical Packages Solutions”.
He was able to sell, and implement, these models to many large companies very successfully.
In the end, the Data Warehouse Network, and Vertical Packaged Solutions, were sold to Sybase for an undisclosed amount.
Sean Kelly then went on to be the VP Business Intelligence for Sybase for EMEA.
Sean Kelly’s main area of focus was improving the profitability of the companies that bought the data models.
Those people, like Peter, worked with Sean, know the caliber of the man.
So Peter’s personal opinion is that Sean Kelly sits at number three.
Number Four.
John Doe number one.
He does not wish to be a public figure so I won’t mention his name.
This is the man that many call “the worlds greatest data modeler”.
He was the man who actually invented the “Vertical Packaged Solutions”, while working on projects won by Sean Kelly, as part of the Data Warehouse Network.
He came up with the design techniques, that are embedded into the Sybase Industry Warehouse Studio models, without the benefit of Ralph Kimballs book being available.
He was the man who figured out how to archive data in a dimensional model.
This was called the “entity profile” in the Sybase Industry Warehouse Studio data models.
Everyone who saw the IWS models, back in those days, realized that they had seen the future of how data warehouse models will be developed.
Especially for large business to consumer companies that have high transaction volumes.
That the models he invented were commonly sold for one hundred and fifty thousand US dollars, tells you how advanced those models were.
This is because it is very hard to sell data models into IT shops, because the people in the IT shop generally believe they can do a better job.
Some of those people who were trained on the IWS models went on to develop similar data warehouses after Sybase was purchased by SAP in 2006.
For inventing all the modeling techniques needed to build large, complex, dimensional models, that allow archiving of data, he makes our list as number four.
Number Five.
John Doe number two.
Again, this man does not wish to be a public figure.
He is very well known among those of you who have been around for a long time.
In the 80s, he joined Metaphor as a database modeler.
He rose up the ranks in Metaphor, and when Ralph Kimball left in 1989, he took over the role of the number one data modeler for Metaphor.
So, he was trained directly by Ralph Kimball, and took over Ralph Kimballs job, when Ralph moved on.
He led the Metaphor Data Modeling team from 1989 to 1994.
When IBM retrenched all the consultants from Metaphor in 1994, he moved to Price Waterhouse where he took over the leadership of the development of the Price Waterhouse Data Warehousing Practice.
By 1999 Price Waterhouse had merged with Coopers and Lybrand to become Price Waterhouse Coopers.
It was, by far, the largest data warehouse and business intelligence consulting firm in the world, with more than 1,500 people in the data warehouse practice area.
It was later part of Price Waterhouse Coopers business that was sold back to IBM for three and a half billion US dollars in 2002.
Presumably a nice portion of that sale price made it into the pocket of this man who was made redundant by IBM just 8 years earlier.
So, this man, as much as any, was instrumental in creating the largest, and most successful, data warehousing consulting practice in the world.
He, quite literally, wrote the Price Waterhouse Coopers, data warehousing methodology.
In 1996 Price Waterhouse Coopers, by way of John Doe two, adopted the idea of combining Bills Archival Models with Ralphs Dimensional Models to create a comprehensive, and expensive, end to end data warehousing design solution.
Price Waterhouse Coopers remained unchallenged as the leading data warehousing consultancy from 1997 through to the sale of this area of the business to IBM in 2002.
For my money, those are the top 5 most influential people in the data warehousing area.
I can tell you that Peter is very proud to say that they are all his personal friends.
Each of them has made a great contribution to his skills over the years.
Each of them has put money in Peter’s pocket from the lessons they were willing to teach him.
We have brought all that knowledge in to BIDA.